Phone:
0086 28 87573647
+86 19150187139
Ulupure Group, headquartered in the Modern Industrial Port of Pidu District, Chengdu, was formerly known as Chengdu Ultrapure Technology Co., Ltd. Currently, it has an R&D and manufacturing center, three business divisions (pure water/wastewater/instruments), and market service branches throughout all provinces of China. It has applied for and been granted over 130 national patents (including 9 invention patents). Adhering to the business philosophy of "professionalism, innovation, excellence, and service," the company provides customers with professional solutions for pure water/ultrapure water/wastewater treatment/reclaimed water reuse/water quality analysis instruments. After 15 years of entrepreneurial development, it has grown into a market leader in China's membrane water treatment industry. On September 14th, at the "Instrument Business Summit" Chengdu station, Mr. Li Yesheng, Marketing Director of Sichuan Ulupure Ultrapure Technology Co., Ltd., accepted an exclusive interview with Yizhong International Network, taking us into the world of pure water at Sichuan Ulupure.
Li Yesheng, Marketing Director of Sichuan Ulupure Ultrapure Water Technology Co., Ltd.
Fifteen Years of Development
Since the establishment of Chengdu Ultrapure Water Technology Co., Ltd., the predecessor of the Ulupure Group, in 2004, and the successful development of the UPT series of laboratory-specific ultrapure water systems by the founding team, Sichuan Ulupure has entered its 15th year. With the strong support and witness of all sectors of society, Ulupure has successively established offices in Kunming/Xi'an, an industrial pure water business unit, a medical pure water business unit, an environmental protection business unit, and an instrument business unit. It has also successively won titles such as Chengdu Famous Trademark/Sichuan Provincial High-tech Enterprise, "Chengdu Intellectual Property Pilot Enterprise," "Chengdu Intellectual Property Demonstration Enterprise," and "National Intellectual Property Advantage Enterprise."
According to Director Li, in 2007, Ulupure's market share of laboratory water purifiers was second only to Millipore in the United States, ranking first among domestic laboratory brands. Two years later, Millipore (the inventor of Milli-Q water purifiers and EDI membrane stacks) visited Ulupure and initiated joint venture and acquisition negotiations. By 2015, Ulupure's new DO BETTER series bottle washer was launched, achieving sales of over one million yuan that year. In 2017, Ulupure acquired 20 acres of land in the Modern Industrial Port of Pidu District, Chengdu, to build the Ulupure Water Quality Testing and Water Treatment R&D Center. That same year, the newspaper "Ulupure Vision" was launched. This year, Ulupure began preparing to establish a nationwide marketing platform for laboratory water-related instruments. This timeline of major events paints a beautiful picture of Ulupure in Sichuan and lays a solid foundation for its development.
The UPR-II-10TNZP ultrapure water system exhibited at the Chengdu "Instrument Business Fair"
Three Major Product Lines
Sichuan Ulupure's product line is generally planned according to three major modules: pure water, wastewater, and water-related instruments, with pure water being the most important. As Director Li explained, "Our pure water division operates and is managed on a business unit basis. Ulupure's pure water division is further divided into three major series: laboratory pure water products, medical pure water products, and industrial pure water products. The laboratory pure water system offers the most comprehensive range, including UPK, UPT, UPH, UPR, UPHW, ULUP, ULPHW (TOC), and derivative series combining these models, comprehensively meeting the needs of various laboratory clients from low-end to high-end water requirements. The main medical pure water system is the UPS series, fully meeting the needs for biochemical analyzers, laboratory analysis, clinical immunology, and enzyme-linked immunosorbent assays. Industrial pure water products can be customized to meet different client needs."
A clean and orderly production workshop.
After 15 years of dedicated work, Sichuan Ulupure has consistently adhered to innovation-driven development, continuously providing value-added services to its clients. Among domestic pure water brands, Ulupure consistently holds an unshakeable position, having earned the trust and unwavering support of over 50,000 customers across various industries nationwide, effectively dominating half of the pure water market. Users are broadly comprised of institutions in universities, research institutions, biological organizations, medical facilities, disease control centers, public security bureaus, quality inspection departments, environmental monitoring bureaus, pharmaceutical companies, electronics companies, chemical companies, and brewing industries.
Sichuan Ulupure Exhibition Team
Business Manager Zhai Yuhang introduces Sichuan Ulupure's product line
Adhering to a User Experience-Driven Promotion Model
Regarding Sichuan Ulupure's development strategy, Director Li explained, "Since its inception, Ulupure has consistently adhered to a 'global strategic partner + provincial agent' model. Each regional agent must possess a complete service team structure that meets Ulupure's requirements; this is also one of the important thresholds for our agent qualification certification." Furthermore, in terms of market promotion, Sichuan Ulupure keeps pace with the times, participating in regular large-scale and industry exhibitions, and also choosing e-commerce platform promotion as an essential option. As Director Li stated, "Golden cups and silver cups are no match for word-of-mouth. At Ulupure, we value customer referrals after use. We define this as the 'user experience promotion model,' which we believe is irreplaceable and the most valuable marketing approach."
Rendering of Ulupure Water Quality Testing and Water Treatment R&D Center Building
Meanwhile, Sichuan Ulupure also highly values product research and development and innovation. While gradually strengthening its R&D team, it also continuously increases investment in related fields. According to Director Li, Ulupure's "Water Quality Testing and Water Treatment R&D Center" building, currently under construction, will officially open in September 2019. In terms of product service, Ulupure consistently practices a "people-oriented" philosophy, understanding customer needs, adhering to innovation-driven development, and pursuing a win-win path with partners to provide customers with high-value products and services. Ulupure's after-sales service also consistently provides value-added services such as maintenance of other related laboratory equipment while solving pure water product problems for customers.
On-site interactive exchange
